LETS GET RADICAL. (The Legend of Pretty Deece)

“Hey Vicini.. (th)AT’S PRETTY DEECE” – The first time I heard the term “PRETTY DEECE” was on sunny fall day in 1998, my good friend, Brian Vicini, explained to me, how his artwork was critiqued by a total Yinzer in his college art class. Brian, who subsequently, is a great artist/designer, had his art work, which probably took hours of preparation, design, and implementation, dissected by such a discerning eye in only 6 seconds by one of his “peers”.

Those six seconds, five words, and even more importantly, two truly word-smithed words, “PRETTY DEECE”, spawned the single idea for this company.

We take stuff we like and make it PRETTY DEECE.

Thanks art class, art critiquing, Yinzer!

LET’S GET.. PRETTY DEECE!